Marketing Specialist
About the role
We are seeking a highly organized and passionate individual with excellent communication skills to help drive brand awareness, showroom foot traffic, and sales through influencer marketing. In this role, you will report directly to the Marketing Manager in executing Key Opinion Leader (KOL) collaborations, as well as supporting showroom tasks. This role is based in Singapore at the HICC PET Marina One Showroom with working hours from 10:30am to 7:30 pm.

Key Responsibilities
1. KOL Mapping & Research

• Assist in identifying potential KOLs, micro-influencers, and community leaders in the pet industry.

• Support the creation and maintenance of a comprehensive KOL database, ensuring accuracy and up-to-date information.

• Monitor emerging KOLs, market trends, and competitor activities to discover new collaboration opportunities.

• Outreach & Communication

• Draft and send introductory messages/emails to potential KOLs, presenting brand and partnership opportunities.

• Manage ongoing communications with KOLs and assist in scheduling calls or meetings when needed.

• Support the building of strong, long-term KOL relationships, acting as a point of contact for day-to-day interactions.

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2. Campaign & Event KOL Support

• Assist in executing KOL marketing campaigns:

• Brief KOLs on campaign goals, key messages, and creative guidelines.

• Coordinate content creation timelines and deliverables.

• Ensure timely delivery of agreed KOL posts.

• Review KOL content prior to publishing to ensure brand alignment and compliance with guidelines.

• Handle all administrative tasks related to KOL partnerships, including product seeding.

• Support KOL engagement during brand events, product launches, and post-event follow-ups.

3. KOL Performance Monitoring & Reporting

• Track and monitor KOL content across platforms to ensure timely posting and alignment with campaign goals.

• Collect and compile campaign performance data, including reach, impressions, engagement (likes, comments, shares, saves), click- through rates, and sentiment analysis.

• Assist in preparing regular KOL campaign performance reports with key insights, results, and areas of improvement.

• Conduct competitor analysis on KOL collaborations and report findings.

 

4. Marketing Support

• Support social media management

• Support showroom operations such as call answering, customer communication, grooming service reservation , and cashier duties.

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Job Qualifications

• Currently pursuing or holding a degree/diploma in Marketing, Communications, or a related field (at least 1 year of relevant marketing experience preferred; pet FMCG industry experience is a plus).

• Strong communication and interpersonal skills.

• Good copywriting and content editing skills.

• Familiarity with social media platforms such as TikTok, Instagram, Facebook, and Xiaohongshu (Red note), with an understanding of their content styles and trends.

• A team player who thrives in a fast-paced and dynamic environment.

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Membership Specialist (HICC Pet Club)
About the role
We are seeking a Membership Management Role to design, launch, and manage the HICC Pet Club membership system in Singapore. This role manages both online (EDM, CRM) and offline (showroom, community, events) initiatives, ensuring member experience, stronger engagement, higher retention, and measurable business growth for HICC Pet Club. This role is based in Singapore at the HICC PET Marina One Showroom with working hours from 10:30am to 7:30 pm.

Key Responsibilities
1. Membership Program Acquisition & Operations

• Design and implement the HICC Pet Club membership program, covering acquisition, engagement, and retention.

• Implement lifecycle marketing strategies, and segment customer database for personalized marketing.

• Rethink and shape the membership experience and product & service offering, grounded in data, insights, and user needs.

• Ensure members feel valued through customer service excellence, handle feedback and optimize the membership journey.

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2. Community Building, Engagement & Growth

• Build strong ties with Singapore’s pet parent community.

• Support showroom events, grooming workshops, and lifestyle gatherings.

• Collaborate with eCommerce, marketing, and showroom teams to promote online-to-offline integration (e.g., customers purchasing membership cards online and redeeming products & services offline).

• Leverage referral programs to boost member acquisition and brand advocacy.

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3. Support the Sales & Marketing Integration

• Support the Shopify operation team to increase revenue share from members; Grow member average order value; drive repurchase rates

• Increase showroom footfall through targeted EDM and CRM campaigns.

• Encourage pet owner engagement and sharing (UGC, event highlights), and provide content assets to the marketing manager. Leverage member stories and event showcases to reinforce HICC Pet’s positioning as a pet wellness & grooming lifestyle brand.

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Job Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 1-3 years of experience in marketing & operation.

• Experience in CRM, membership/loyalty program management is a PLUS (preferably in consumer goods, lifestyle, or pet industry).

• Experience in managing both online (Shopify, EDM, CRM tools) and offline (events, showroom activations, community building) initiatives.

• Skills & Competencies

  • Strong understanding of customer lifecycle management and how to improve repeat purchase rate, 
    AOV, and retention

  • Hands-on experience with EDM, CRM platforms, and data-driven marketing.

  • Event planning and community management skills; comfortable hosting/organizing workshops, lifestyle gatherings, and grooming courses.

• Mindset & Personality

  • Results-oriented with strong sense of ownership.

  • Passionate about pets and lifestyle branding, with ability to connect with Singapore pet community.

  • Creative, proactive, comfortable working in a fast-growing startup environment.

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Sales Executive (HICC Pet Singapore)

About the role
To drive sales growth and brand visibility for HICC Pet’s range of premium pet hygiene and care products across Singapore. The Sales Executive will manage key retail and distributor accounts, develop new business opportunities, and ensure excellent in-store execution and customer engagement to strengthen HICC Pet’s market presence.

Key Responsibilities
1. Sales & Account Management

• Manage and grow assigned retail, distributor, and online accounts (e.g., pet stores, grooming salons, vet clinics, and e-commerce partners).

• Achieve monthly sales targets, focusing on volume growth, product listings, and brand visibility.

• Identify new business opportunities, secure new retail placements, and expand coverage in the Singapore pet care market.

• Negotiate listings, pricing, and promotions with customers to maximize sell-in and sell-through. 

• Monitor sales performance, analyze trends, and prepare regular sales reports and forecasts.

 

2. Trade & Merchandising Execution

• Ensure products are well stocked, rotated, and displayed according to HICC Pet merchandising standards

• Implement and monitor in-store promotions, sampling activities, and POSM placement.

• Conduct regular store visits to review stock levels, pricing, and competitor activities.

• Collaborate with the operations and marketing teams to ensure timely delivery of goods and smooth execution of campaigns.

 

3. Customer Engagement & Support

• Build and maintain strong relationships with retail partners, store staff, and distributors.

• Provide product education and hygiene demonstrations where relevant.

• Handle customer feedback and resolve issues in a professional and timely manner.

• Support pet events, roadshows, and brand activations when required.

 

4. Collaboration & Reporting

• Work closely with marketing to align sales plans with brand campaigns and seasonal activities.

• Coordinate with logistics/warehouse for stock movement, delivery schedules, and returns.

• Submit weekly activity reports, sales updates, and key market feedback.

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Job Qualifications

• Diploma or Degree in Business, Marketing, or related field preferred.

• 1–3 years of experience in FMCG, pet care, or related consumer product sales.

• Proven sales and negotiation skills with a good understanding of retail operations.

• Passionate about pets and familiar with Singapore’s pet retail landscape (advantageous).

• Self-driven, proactive, and able to work independently with minimal supervision.

• Strong communication, presentation, and relationship-building skills.

• Proficient in Microsoft Office (Excel, PowerPoint) and basic sales reporting tools.

• Possess own vehicle or mode of transport for customer visits.

• Key Competencies:

  • Entrepreneurial mindset and results-driven attitude.

  • Strong execution and follow-through skills.

  • Good interpersonal skills with customer-first orientation.

  • Ability to multitask and adapt in a fast-moving environment.

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SEA Sales Specialist (HICC Pet SEA)

About the role

To drive regional sales expansion and strengthen brand presence for HICC Pet’s premium pet hygiene and care products across Southeast Asia (SEA). The SEA Sales Specialist will be responsible for managing key regional distributors and retail partners, developing new market opportunities, and executing sales strategies to deliver growth, visibility, and market leadership for HICC Pet.

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Key Responsibilities
1. Regional Sales & Account Management

• Manage and grow distributor and key account partnerships across SEA markets (e.g., Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam).

• Achieve regional sales targets and distribution KPIs, focusing on market penetration, sell- in and sell-through performance.

• Identify, negotiate, and onboard new distributors or retail partners to expand market coverage.

• Develop and execute annual business plans with each distributor, including pricing, promotional, and assortment strategies.

• Monitor market performance, analyze sales data, and prepare monthly business reviews and forecasts.

 

2. Market Development & Execution

• Conduct regular market visits to understand retail execution, pricing, and competitive landscape.

• Coordinate and support distributors in trade marketing, sampling, and promotional campaigns.

• Ensure consistent brand visibility and merchandising standards across all markets.

• Collaborate with marketing teams on regional campaigns, seasonal activities, and new

  product launches.

 

3. Customer & Distributor Engagement

• Build strong relationships with distributor principals, sales teams, and key retail partners.

• Provide training, product knowledge sessions, and hygiene demonstrations where needed.

• Handle escalations and ensure customer satisfaction across markets.

• Support pet expos, events, and brand activations regionally.

 

4. Collaboration & Reporting

• Work cross-functionally with supply chain, marketing, and finance teams to ensure smooth market operations.

• Submit timely sales reports, market insights, and competitor analysis to management.

• Contribute to pricing, forecasting, and product development discussions based on market

  feedback.

   

Job Qualifications

• Diploma or Degree in Business, Marketing, or related field.

• 3–5 years of regional sales experience, preferably in FMCG, pet care, or consumer

  products.

• Proven track record in distributor management and regional business development.

• Strong commercial acumen, negotiation, and communication skills.

• Experience handling multiple SEA markets is a strong advantage.

• Passion for pets and familiarity with the pet retail ecosystem.

• Proficient in Microsoft Office and sales reporting tools.

• Willing to travel within the region (approximately 30–40%).

• Key Competencies

  • Entrepreneurial and results-oriented mindset.

  • Strong relationship-building and stakeholder management skills.

  • Excellent analytical and problem-solving abilities.

  • Independent, adaptable, and proactive in a fast-paced environment.