​Marketing & Business Development Analyst

About the role

NUMB 川麻记 is a modern Chinese F&B brand known for its bold Sichuan flavours and immersive dining experiences. We’re building the next-generation Chinese dining brand — modern, memorable, and media-savvy. With stores across Singapore and growing regional presence, we’re now hiring a versatile Marketing & BD role to support our rapid growth.

 

This is a cross-functional role ideal for someone who is entrepreneurial, highly organised, and eager to contribute across marketing, operations, and data strategy.

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What We Offer

• Entrepreneurial, fast-moving team with direct access to brand founders

• Career growth across marketing, analytics, and BD verticals

• Real impact — you’ll shape campaigns, improve ops, and close deals

• Free food tastings + plenty of creative runway

• Cross-market exposure in Singapore and international expansion projects

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Key Responsibilities

1. Marketing & Influencer Management

• Plan, execute, and monitor digital campaigns (Instagram, 小红书, WeChat, etc.)

• Manage influencer collaborations and KOL partnerships — from outreach to execution

• Coordinate content creation: campaign visuals, product launches, brand storytelling

• Maintain posting calendars and ensure consistent brand presence across channels

• Plan and promote marketing initiatives around new products and seasonal promos

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2. External Corporate Functions & BD

• Liaise with external clients and partners for corporate catering orders

• Coordinate fulfillment and delivery logistics for events and group functions

• Represent the brand in key account management, client communication, and special projects

• Support strategic brand collaborations and partner marketing initiatives

• Assist in organising product tastings, corporate activations, and event hosting

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3. Data Analytics & Internal Support

• Track daily/weekly/monthly sales, engagement, and campaign performance

• Generate insights from sales reports, customer feedback, and digital engagement

• Support internal hiring/HR campaigns — e.g., job listings, candidate coordination

• Assist in planning and reporting for product launches, pricing, and performance metrics

• Maintain internal dashboards and automate repetitive tasks (Excel/Sheets/Python preferred)

 

Job Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field

• 1–3 years of experience in marketing, analytics, operations, or BD support

• Fluent in English and Mandarin (spoken and written) — essential for KOL/corporate comms

• Comfortable with Excel/Google Sheets; bonus if you know basic VBA, Python, or automation tools

• Detail-oriented, organised, and thrives in a fast-paced, high-growth environment

• Passionate about food, storytelling, and building something from the ground up​​​